The Science of La Tomatina

32 pages, 176mm x 250mm 150 gsm sheet in ‘China White’ & 125mm x 176mm tip-in in ‘Vermilion Red’ with Ripple Embossing.

This zine deconstructs the physics, chemistry, biology and psychology involved in “the world’s biggest food fight”.

The design style was constructed in order to juxtapose the viscerality and chaos of La Tomatina with the inevitability of science, creating two voices: one in red and one in black.
I was fascinated with finding the explanations for something as instinctive as a 22,000 person food fight and presenting this visually.
Los Angeles, Calif.